🎨 Branding & Advertising

Welcome to the world where business meets creativity!
If the last lesson taught you how to plan and sell, now you’ll learn how to be remembered.

Branding and advertising are not about being loud — they’re about being clear, honest, and consistent.
Let’s see how to make your message stick.

💭 What Makes a Brand “Alive”?

A brand is more than a logo or a product name.
It’s the feeling people get when they see, hear, or use something.

Two cafés can sell the same coffee — but one makes you feel cozy, while the other feels modern and quick.
That’s branding.

A brand isn’t just how it looks — it’s how it makes people feel.

🧱 What Is a Brand, Really?

Concept	Focus	Example
Brand	Emotion + Story	“Feels creative and friendly”
Visual Identity	Colors, logo, style	“Uses bright blue and yellow”
Advertising	Message to audience	“New cookies every morning!”

A strong brand keeps these three parts consistent. When you change your tone or colors often, people forget who you are.

🎨 Elements of a Brand

Every great brand is built from small, simple parts:

Color – shows emotion (blue = calm, red = energy, green = trust).
Logo – your visual symbol, like a flag.
Slogan – short phrase that tells your promise.
Tone of Voice – how you “speak” in writing.
Story – the reason you exist.

Branding combines what people see, hear, and feel into one clear image.

🌈 Five Rules of a Good Brand

Rule	Why It Matters	Example
Simplicity	Easy to recognize	IKEA, Nike
Meaning	Has a purpose	TOMS: “One for One”
Emotion	People remember feelings	Coca-Cola: “Happiness”
Consistency	Same style everywhere	Apple: minimal and clean
Honesty	Builds trust	Local cafés with real stories

Your goal is not to be perfect — it’s to be authentic.

Great brands are not born from perfection — they’re built from honesty and repetition.

🧩 Mini Practice: Brand Snapshot

Pick one brand you love. Answer these five questions:

What color comes to mind when you think of it?
What emotion does it make you feel?
What kind of “person” would it be — calm, funny, confident?
How would its voice sound?
What’s its promise or slogan?

Doing this helps you understand why certain brands feel trustworthy or inspiring.

🛠 Create Your Own Brand

Now let’s build your brand for your project or startup idea.

Step 1: Pick your colors (2–3 maximum).
Step 2: Choose your emotion — friendly, smart, eco, energetic.
Step 3: Create your logo — simple, recognizable.
Step 4: Write a slogan under 7 words.
Step 5: Decide how your brand “talks” (formal? fun?).

Start small — even one poster can express your brand’s promise.

📢 Advertising: How to Spread Your Message

Advertising is the voice of your brand. It’s how you say, “Hey, I exist — and here’s why you’ll love what I do.”

Use the AIDA model to guide your ads:

Step	Meaning	Example
A – Attention	Catch the eye	Bright image, fun title
I – Interest	Make people curious	“Did you know you waste 5L daily?”
D – Desire	Show benefits	“Save time and water easily”
A – Action	Tell what to do	“Try it today!”

Keep your message clear and visual. One big idea per ad is enough.

💡 Mini Project: Create Your Ad Poster

🎯 Task: Design an ad poster for your brand or product.

Your poster should include:

One strong message (no more than 10 words).
Your logo or name.
Your color palette.
An emotional tone (funny, inspiring, calm).

🧠 Tip: Use free tools like Canva or Figma, or just draw it by hand!

🎓 Key Takeaways

A brand is a promise and a personality, not just a logo.
Good advertising connects through emotion and story.
Consistency makes people trust you.
The best message is the simplest one — told honestly and visually.

✅ Next Step

When your brand feels clear and confident, move on to the next skill:
👉 Team & Time Management →